Kaaro isn’t just another brand working with handloom fabrics — many brands do that today. What sets us apart is how we do it.
Our founder, Goutam Sree Govind, built Kaaro with one belief: that the real luxury of India lies not in marketing buzzwords, but in the hands that weave its fabric. Every thread, every pattern, every stitch carries the story of a weaver — and it’s their story that deserves to be told.
Too often, brands showcase “beautiful collections” without ever crediting the artisans who make them possible. At Kaaro, we want to change that. We want the names of our weavers to appear alongside every piece we create, because they are not behind the brand — they are the brand.
In our earlier blog, LVMH Is Not Luxurious Enough for India, we spoke about redefining what luxury means for India. This is where that vision comes alive — by giving recognition where it’s truly due.
Kaaro’s luxury doesn’t start on the ramp or end at the label. It begins at the loom.